Chapter 10: Marketing — Online MCQ Test
BUSINESS STUDIES · CLASS 12 SECOND PUC · Karnataka State Board
Practice Chapter 10: Marketing with a free chapter-wise online MCQ test.
This chapter covers: This chapter covers marketing concepts philosophy functions marketing mix 4 Ps product branding packaging labeling pricing physical distribution and promotion mix..
AI-generated questions from basic to board-exam level, with instant results and explanations.
Chapter 10: Marketing — Important Questions & Answers
What is marketing primarily concerned with?
- A. Production of goods only
- B. Satisfaction of customer needs and wants
- C. Promotion of sales only
- D. Transportation of goods only
Answer: B. Satisfaction of customer needs and wants
Marketing is a broader concept focused on identifying and satisfying customer needs and wants through exchange.
Marketing is a broader concept focused on identifying and satisfying customer needs and wants through exchange.
Which of the following is NOT one of the 4 Ps of marketing mix?
- A. Product
- B. Price
- C. Place
- D. People
Answer: D. People
The 4 Ps of marketing mix are Product, Price, Place, and Promotion. 'People' is not part of the traditional 4 Ps.
The 4 Ps of marketing mix are Product, Price, Place, and Promotion. 'People' is not part of the traditional 4 Ps.
A company reduces the price of its product during a festival season to attract more buyers. This is an example of:
- A. Product strategy
- B. Pricing strategy
- C. Packaging strategy
- D. Brand strategy
Answer: B. Pricing strategy
Price-related decisions and tactics used to attract customers fall under pricing strategy.
Price-related decisions and tactics used to attract customers fall under pricing strategy.
A cold drink company changes the bottle design, adds a new logo, and improves its message on the label. What marketing element is being improved most directly?
- A. Product and branding
- B. Only place
- C. Only pricing
- D. Only physical distribution
Answer: A. Product and branding
Changes in design, logo, and label are closely related to product presentation and branding.
Changes in design, logo, and label are closely related to product presentation and branding.
Which of the following statements is correct about marketing and selling?
- A. Marketing is a narrower concept than selling
- B. Selling is a part of marketing
- C. Selling and marketing mean exactly the same thing
- D. Marketing begins only after selling is completed
Answer: B. Selling is a part of marketing
Selling is only one function within marketing. Marketing is broader and includes identifying needs, creating products, pricing, distribution, and promotion.
Selling is only one function within marketing. Marketing is broader and includes identifying needs, creating products, pricing, distribution, and promotion.