Chapter 14: Marketing and Marketing Mix — Online MCQ Test
COMMERCE · CLASS 12th · Tamil Nadu State Board
Practice Chapter 14: Marketing and Marketing Mix with a free chapter-wise online MCQ test.
This chapter covers: Tracing market evolution this chapter explores core marketing concepts objectives functions and utility. Students master the 4 Ps of the marketing mix framework and marketing mix m....
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Chapter 14: Marketing and Marketing Mix — Important Questions & Answers
Which of the following is the correct meaning of marketing?
- A. Production of goods for sale
- B. Distribution of goods only
- C. Identifying and satisfying customer needs profitably
- D. Advertising products to everyone
Answer: C. Identifying and satisfying customer needs profitably
Marketing is not limited to selling or advertising. It is a wider process of identifying customer needs and satisfying them profitably.
Marketing is not limited to selling or advertising. It is a wider process of identifying customer needs and satisfying them profitably.
How many Ps are included in the traditional marketing mix?
- A. 2
- B. 3
- C. 4
- D. 5
Answer: C. 4
The traditional marketing mix is known as the 4 Ps: Product, Price, Place, and Promotion.
The traditional marketing mix is known as the 4 Ps: Product, Price, Place, and Promotion.
Which of the following best explains 'utility' created by marketing?
- A. Increasing the number of factories
- B. Making products cheaper only
- C. Adding value through place, time, form, and possession
- D. Reducing tax on products
Answer: C. Adding value through place, time, form, and possession
Marketing creates utility by making goods useful in the right form, at the right time, in the right place, and for the right customer.
Marketing creates utility by making goods useful in the right form, at the right time, in the right place, and for the right customer.
A company changes its product packaging to make it more attractive and easier to carry. Which marketing mix element is being improved?
- A. Price
- B. Promotion
- C. Product
- D. Place
Answer: C. Product
Packaging is a part of product decisions. Changing the package improves the product’s appearance and usefulness.
Packaging is a part of product decisions. Changing the package improves the product’s appearance and usefulness.
In a marketing mix matrix, a company should achieve the best combination of the 4 Ps because:
- A. Each P works independently without affecting the others
- B. A weakness in one P can reduce the effectiveness of the others
- C. Only promotion decides the success of a product
- D. Price is always more important than product
Answer: B. A weakness in one P can reduce the effectiveness of the others
The 4 Ps are interrelated. An imbalance in one element can harm the overall marketing strategy and reduce customer satisfaction.
The 4 Ps are interrelated. An imbalance in one element can harm the overall marketing strategy and reduce customer satisfaction.