Unit 6 Chapter 14: Corporate Communication and Public Relations — Online MCQ Test
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Practice Unit 6 Chapter 14: Corporate Communication and Public Relations with a free chapter-wise online MCQ test.
This chapter covers: The final chapter examines corporate communication functions PR tools internal external stakeholder relations campaign planning and brand reputation management..
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Unit 6 Chapter 14: Corporate Communication and Public Relations — Important Questions & Answers
What is the main purpose of corporate communication?
- A. To increase only product prices
- B. To manage and share information within and outside an organization
- C. To replace all marketing activities
- D. To reduce employee numbers
Answer: B. To manage and share information within and outside an organization
Corporate communication helps an organization convey messages effectively to internal and external stakeholders. It builds understanding, coordination, and trust.
Corporate communication helps an organization convey messages effectively to internal and external stakeholders. It builds understanding, coordination, and trust.
PR stands for:
- A. Public Relations
- B. Private Relations
- C. Product Ranking
- D. Public Reporting
Answer: A. Public Relations
PR is the common abbreviation for Public Relations. It focuses on maintaining a positive image and mutual understanding.
PR is the common abbreviation for Public Relations. It focuses on maintaining a positive image and mutual understanding.
Which is the best example of internal communication in a company?
- A. Advertisement in a newspaper
- B. Circular to employees
- C. Press conference
- D. Social media campaign
Answer: B. Circular to employees
A circular to employees is meant for internal communication. It is used to inform staff about policies, events, or instructions.
A circular to employees is meant for internal communication. It is used to inform staff about policies, events, or instructions.
Which of the following is the most appropriate sequence in a PR campaign?
- A. Evaluation → Objective setting → Implementation → Planning
- B. Objective setting → Planning → Implementation → Evaluation
- C. Planning → Evaluation → Implementation → Objective setting
- D. Implementation → Planning → Objective setting → Evaluation
Answer: B. Objective setting → Planning → Implementation → Evaluation
A PR campaign is normally planned step by step: first objectives are set, then the plan is made, actions are implemented, and finally results are evaluated.
A PR campaign is normally planned step by step: first objectives are set, then the plan is made, actions are implemented, and finally results are evaluated.
Which option is the most effective reason for maintaining good relations with external stakeholders?
- A. To ensure the organization never needs advertising
- B. To create long-term support, trust, and goodwill
- C. To avoid all rules and regulations
- D. To replace the need for internal communication
Answer: B. To create long-term support, trust, and goodwill
Good external stakeholder relations support long-term success through trust and goodwill. They are important for customers, media, community, and other groups.
Good external stakeholder relations support long-term success through trust and goodwill. They are important for customers, media, community, and other groups.