Chapter Exam

Unit 6 Chapter 14: Corporate Communication and Public Relations — Online MCQ Test

Q: PR stands for:

Answer: A. Public Relations — PR is the common abbreviation for Public Relations. It focuses on maintaining a positive image and mutual understanding.

Q: Which is the best example of internal communication in a company?

Answer: B. Circular to employees — A circular to employees is meant for internal communication. It is used to inform staff about policies, events, or instructions.

HOME SCIENCE · Grade 12 · CBSE(NCERT)

Practice Unit 6 Chapter 14: Corporate Communication and Public Relations with a free chapter-wise online MCQ test for CBSE(NCERT) Grade 12 HOME SCIENCE. This chapter covers: The final chapter examines corporate communication functions PR tools internal external stakeholder relations campaign planning and brand reputation management.. AI-generated questions from basic to board-exam level, with instant results and explanations.

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Unit 6 Chapter 14: Corporate Communication and Public Relations — Important Questions & Answers (FAQ)

Frequently asked questions from CBSE(NCERT) Grade 12 HOME SCIENCE — Unit 6 Chapter 14: Corporate Communication and Public Relations, with answers and explanations. These are sample questions; the exam has its own separate question set.

What is the main purpose of corporate communication?

A. To increase only product prices
B. To manage and share information within and outside an organization ✓
C. To replace all marketing activities
D. To reduce employee numbers

Answer: B. To manage and share information within and outside an organization
Corporate communication helps an organization convey messages effectively to internal and external stakeholders. It builds understanding, coordination, and trust.

PR stands for:

A. Public Relations ✓
B. Private Relations
C. Product Ranking
D. Public Reporting

Answer: A. Public Relations
PR is the common abbreviation for Public Relations. It focuses on maintaining a positive image and mutual understanding.

Which is the best example of internal communication in a company?

A. Advertisement in a newspaper
B. Circular to employees ✓
C. Press conference
D. Social media campaign

Answer: B. Circular to employees
A circular to employees is meant for internal communication. It is used to inform staff about policies, events, or instructions.

Which of the following is the most appropriate sequence in a PR campaign?

A. Evaluation → Objective setting → Implementation → Planning
B. Objective setting → Planning → Implementation → Evaluation ✓
C. Planning → Evaluation → Implementation → Objective setting
D. Implementation → Planning → Objective setting → Evaluation

Answer: B. Objective setting → Planning → Implementation → Evaluation
A PR campaign is normally planned step by step: first objectives are set, then the plan is made, actions are implemented, and finally results are evaluated.

Which option is the most effective reason for maintaining good relations with external stakeholders?

A. To ensure the organization never needs advertising
B. To create long-term support, trust, and goodwill ✓
C. To avoid all rules and regulations
D. To replace the need for internal communication

Answer: B. To create long-term support, trust, and goodwill
Good external stakeholder relations support long-term success through trust and goodwill. They are important for customers, media, community, and other groups.

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Unit 6 Chapter 13: Development Communication and Journalism