Chapter Exam

Chapter 15: Recent Trends in Marketing — Online MCQ Test

Q: A company sends promotional emails, runs online ads, and sells through its website. This is an example of:

Answer: A. E-marketing — Using digital channels like emails, websites, and online advertisements is part of e-marketing. It is centered on internet-based promotion and selling.

COMMERCE · CLASS 12th · Tamil Nadu State Board

Practice Chapter 15: Recent Trends in Marketing with a free chapter-wise online MCQ test for Tamil Nadu State Board CLASS 12th COMMERCE. This chapter covers: This chapter examines modern marketing strategies including E-marketing Green marketing Social marketing and Rural marketing. Students explore specialized techniques like Viral Amb.... AI-generated questions from basic to board-exam level, with instant results and explanations.

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Chapter 15: Recent Trends in Marketing — Important Questions & Answers (FAQ)

Frequently asked questions from Tamil Nadu State Board CLASS 12th COMMERCE — Chapter 15: Recent Trends in Marketing, with answers and explanations. These are sample questions; the exam has its own separate question set.

What is E-marketing?

A. Marketing done only through newspapers
B. Marketing of goods and services using electronic media and the internet ✓
C. Marketing only in rural areas
D. Marketing by word of mouth only

Answer: B. Marketing of goods and services using electronic media and the internet
E-marketing uses digital tools such as the internet, websites, and email to promote and sell products. It is a modern form of marketing based on electronic communication.

Which of the following is an example of Green Marketing?

A. Using plastic-heavy packaging to reduce cost
B. Promoting products made with eco-friendly materials ✓
C. Selling goods only through television advertisements
D. Offering discounts on imported products only

Answer: B. Promoting products made with eco-friendly materials
Green marketing focuses on environmentally friendly products and practices. Eco-friendly materials and sustainable packaging are common examples.

A company sends promotional emails, runs online ads, and sells through its website. This is an example of:

A. E-marketing ✓
B. Guerrilla marketing
C. Ambush marketing
D. Rural marketing

Answer: A. E-marketing
Using digital channels like emails, websites, and online advertisements is part of e-marketing. It is centered on internet-based promotion and selling.

Which one of the following best differentiates Content Marketing from traditional advertising?

A. It always uses television only
B. It focuses on creating valuable information to attract customers ✓
C. It is limited to rural consumers
D. It depends only on price discounts

Answer: B. It focuses on creating valuable information to attract customers
Content marketing attracts customers by providing useful, relevant, and engaging information. Traditional advertising mainly focuses on direct product promotion.

In which of the following pairs is the matching correct?

A. Green marketing – Promoting environmental protection ✓
B. Social marketing – Selling only luxury goods
C. Guerrilla marketing – Large-budget conventional advertising
D. E-marketing – Marketing without any electronic media

Answer: A. Green marketing – Promoting environmental protection
Green marketing is concerned with environmentally friendly practices and products. The other pairs are incorrect because they contradict the meanings of the terms.

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