Chapter Exam

Chapter 10: Marketing — Online MCQ Test

Q: What is marketing primarily concerned with?

Answer: B. Satisfaction of customer needs and wants — Marketing is a broader concept focused on identifying and satisfying customer needs and wants through exchange.

Q: Which of the following is NOT one of the 4 Ps of marketing mix?

Answer: D. People — The 4 Ps of marketing mix are Product, Price, Place, and Promotion. 'People' is not part of the traditional 4 Ps.

Q: A company reduces the price of its product during a festival season to attract more buyers. This is an example of:

Answer: B. Pricing strategy — Price-related decisions and tactics used to attract customers fall under pricing strategy.

Q: A cold drink company changes the bottle design, adds a new logo, and improves its message on the label. What marketing element is being improved most directly?

Answer: A. Product and branding — Changes in design, logo, and label are closely related to product presentation and branding.

Q: Which of the following statements is correct about marketing and selling?

Answer: B. Selling is a part of marketing — Selling is only one function within marketing. Marketing is broader and includes identifying needs, creating products, pricing, distribution, and promotion.

BUSINESS STUDIES · Grade 12 · CBSE(NCERT)

Practice Chapter 10: Marketing with a free chapter-wise online MCQ test for CBSE(NCERT) Grade 12 BUSINESS STUDIES. This chapter covers: This chapter covers marketing concepts philosophy functions marketing mix 4 Ps product branding packaging labeling pricing physical distribution and promotion mix.. AI-generated questions from basic to board-exam level, with instant results and explanations.

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Chapter 10: Marketing — Important Questions & Answers (FAQ)

Frequently asked questions from CBSE(NCERT) Grade 12 BUSINESS STUDIES — Chapter 10: Marketing, with answers and explanations. These are sample questions; the exam has its own separate question set.

What is marketing primarily concerned with?

A. Production of goods only
B. Satisfaction of customer needs and wants ✓
C. Promotion of sales only
D. Transportation of goods only

Answer: B. Satisfaction of customer needs and wants
Marketing is a broader concept focused on identifying and satisfying customer needs and wants through exchange.

Which of the following is NOT one of the 4 Ps of marketing mix?

A. Product
B. Price
C. Place
D. People ✓

Answer: D. People
The 4 Ps of marketing mix are Product, Price, Place, and Promotion. 'People' is not part of the traditional 4 Ps.

A company reduces the price of its product during a festival season to attract more buyers. This is an example of:

A. Product strategy
B. Pricing strategy ✓
C. Packaging strategy
D. Brand strategy

Answer: B. Pricing strategy
Price-related decisions and tactics used to attract customers fall under pricing strategy.

A cold drink company changes the bottle design, adds a new logo, and improves its message on the label. What marketing element is being improved most directly?

A. Product and branding ✓
B. Only place
C. Only pricing
D. Only physical distribution

Answer: A. Product and branding
Changes in design, logo, and label are closely related to product presentation and branding.

Which of the following statements is correct about marketing and selling?

A. Marketing is a narrower concept than selling
B. Selling is a part of marketing ✓
C. Selling and marketing mean exactly the same thing
D. Marketing begins only after selling is completed

Answer: B. Selling is a part of marketing
Selling is only one function within marketing. Marketing is broader and includes identifying needs, creating products, pricing, distribution, and promotion.

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